https://www.almamajor.com/musings daily 0.75 2025-11-17 https://www.almamajor.com/musings/2024/12/30/ngo-aid-map monthly 0.5 2025-11-17 https://images.squarespace-cdn.com/content/v1/5bc8ccef7fdcb8803c6cb8bd/b6bd4def-b1b7-41bb-9741-d894df01d3f1/wireframe.png Musings - NGO Aid Map - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bc8ccef7fdcb8803c6cb8bd/d1eee04b-7a39-4fe7-881f-c2f523e5239a/NGO-Aid-Map-main-1024x549.png Musings - NGO Aid Map - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bc8ccef7fdcb8803c6cb8bd/d75eeee0-2d72-49e2-b96a-b35a11a59900/NGO-Aid-Map-Old-v-NewArtboard-1-1024x1406.png Musings - NGO Aid Map - Why redesign NGO Aid Map? When NGO Aid Map first launched in 2009, it was designed as an open data platform that aggregated data on InterAction Members’ projects. Its goal was to increase the amount of publicly available data on international development and humanitarian response by mapping our Members’ active projects. Over time, the platform featured more than 19,000 projects across many sectors and continents, by organizations large and small. While the previous version of the platform had been effective in communicating the breadth and depth of InterAction Members’ global impact, its relevance faded over time as the challenges of the NGO sector evolved. Member engagement tapered as organizations no longer prioritized uploading data of active projects as they once did. https://images.squarespace-cdn.com/content/v1/5bc8ccef7fdcb8803c6cb8bd/2c9724b9-a09e-47b0-a8e1-46436fe78276/Screenshot+2024-12-30+at+1.41.56+PM.png Musings - NGO Aid Map - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.almamajor.com/musings/2020/11/24/using-human-centered-design-hcd-with-humanitarian-global-development-and-advocacy-clients monthly 0.5 2025-11-17 https://www.almamajor.com/musings/2020/4/16/what-is-design-equity monthly 0.5 2025-11-17 https://www.almamajor.com/musings/2020/4/13/wired-for-story-four-elements-for-telling-stories-that-stick monthly 0.5 2025-11-17 https://images.squarespace-cdn.com/content/v1/5bc8ccef7fdcb8803c6cb8bd/1586804936438-PHY8ZPY08U32CC3OBIZV/villains-alma-major-blog-ux-writing.png Musings - Wired for Story: Four Elements for Telling Stories That Stick https://images.squarespace-cdn.com/content/v1/5bc8ccef7fdcb8803c6cb8bd/1586804998411-F1Z0HTR2TE0SH6WHS0HK/dolphin-novelty-ux-writing-alma-major.png Musings - Wired for Story: Four Elements for Telling Stories That Stick https://images.squarespace-cdn.com/content/v1/5bc8ccef7fdcb8803c6cb8bd/1586805047775-GC2G5Z0EGDLUP9XZ4MM0/brain-imaging-novelty-alma-major-ux.png Musings - Wired for Story: Four Elements for Telling Stories That Stick https://www.almamajor.com/musings/tag/product+design monthly 0.5 https://www.almamajor.com/musings/tag/inclusive+design monthly 0.5 https://www.almamajor.com/musings/tag/Storytelling monthly 0.5 https://www.almamajor.com/musings/tag/Copywriting monthly 0.5 https://www.almamajor.com/musings/tag/UX+Writing monthly 0.5 https://www.almamajor.com/musings/tag/design+equity monthly 0.5 https://www.almamajor.com/contact daily 0.75 2019-11-04 https://www.almamajor.com/mission daily 0.75 2026-03-11 https://www.almamajor.com/keep-us-honest daily 0.75 2019-11-04 https://www.almamajor.com/privacy daily 0.75 2019-09-16 https://www.almamajor.com/services daily 0.75 2025-11-17 https://images.squarespace-cdn.com/content/v1/5bc8ccef7fdcb8803c6cb8bd/1572983158999-MJUWZGD5JRJDQKABF6T2/community.png Services https://images.squarespace-cdn.com/content/v1/5bc8ccef7fdcb8803c6cb8bd/1572983178542-SFIZR08ZSGLS5W7KD6AH/training.png Services https://images.squarespace-cdn.com/content/v1/5bc8ccef7fdcb8803c6cb8bd/1572983193710-RRAPXD4WE5IV2K0FYMOO/user-research.png Services https://images.squarespace-cdn.com/content/v1/5bc8ccef7fdcb8803c6cb8bd/1573655402536-0P8ABRT96RSDA0Z6A6CS/istockphoto-1081165980-2048x2048.jpg Services https://images.squarespace-cdn.com/content/v1/5bc8ccef7fdcb8803c6cb8bd/1572983158999-MJUWZGD5JRJDQKABF6T2/community.png Services https://images.squarespace-cdn.com/content/v1/5bc8ccef7fdcb8803c6cb8bd/1572983178542-SFIZR08ZSGLS5W7KD6AH/training.png Services https://images.squarespace-cdn.com/content/v1/5bc8ccef7fdcb8803c6cb8bd/1572983193710-RRAPXD4WE5IV2K0FYMOO/user-research.png Services https://images.squarespace-cdn.com/content/v1/5bc8ccef7fdcb8803c6cb8bd/1573655402536-0P8ABRT96RSDA0Z6A6CS/istockphoto-1081165980-2048x2048.jpg Services https://www.almamajor.com/community-based-design-workshops daily 0.75 2019-11-06 https://www.almamajor.com/trainings-and-capacity-building daily 0.75 2019-11-06 https://www.almamajor.com/user-research-and-design daily 0.75 2019-11-06 https://www.almamajor.com/approach daily 0.75 2019-11-05 https://images.squarespace-cdn.com/content/v1/5bc8ccef7fdcb8803c6cb8bd/1569767276234-TFX349O2WZFYK5900WZV/image-asset.jpeg Approach - Addressing complex social issues at the root. When institutions work to address a social challenge, they can feel stuck in the immense complexity of the issue. Sometimes the greatest unknown is how to best serve their community. We work with these organizations to bridge that disconnect and partner actively with their community to co-create innovative, equitable solutions. https://images.squarespace-cdn.com/content/v1/5bc8ccef7fdcb8803c6cb8bd/1569767276234-TFX349O2WZFYK5900WZV/image-asset.jpeg Approach - Addressing complex social issues at the root. When institutions work to address a social challenge, they can feel stuck in the immense complexity of the issue. Sometimes the greatest unknown is how to best serve their community. We work with these organizations to bridge that disconnect and partner actively with their community to co-create innovative, equitable solutions. https://www.almamajor.com/digital-strategy daily 0.75 2019-11-15 https://www.almamajor.com/user-research-women-global-health daily 0.75 2020-11-24 https://images.squarespace-cdn.com/content/v1/5bc8ccef7fdcb8803c6cb8bd/1590684131099-N6FMQOH064FJU6UBPTYQ/2925684_WGH_Logo_long.jpg Women in Global Health https://images.squarespace-cdn.com/content/v1/5bc8ccef7fdcb8803c6cb8bd/1590683672412-26DBQ0K101Q9RJ50CIQS/WGH-Original-Website Women in Global Health https://images.squarespace-cdn.com/content/v1/5bc8ccef7fdcb8803c6cb8bd/1591733823093-YRKHI2RYFMG2917LIH19/image-asset.jpeg Women in Global Health - Remote User Research Alma Major conducted eight interviews with participants around the world, including representation from Nigeria, Uganda, Germany, Chile, Columbia, and the United States. https://images.squarespace-cdn.com/content/v1/5bc8ccef7fdcb8803c6cb8bd/1591733889544-LXSEI53H8G0X7YY61AV0/Screen+Shot+2020-03-23+at+6.00.58+PM.png Women in Global Health - Analysis and Synthesis We then used Mural, a wonderful software tool for synthesizing user research to code the qualitative research to identify key themes and user needs. https://images.squarespace-cdn.com/content/v1/5bc8ccef7fdcb8803c6cb8bd/1590684131099-N6FMQOH064FJU6UBPTYQ/2925684_WGH_Logo_long.jpg Women in Global Health https://images.squarespace-cdn.com/content/v1/5bc8ccef7fdcb8803c6cb8bd/1590683672412-26DBQ0K101Q9RJ50CIQS/WGH-Original-Website Women in Global Health https://images.squarespace-cdn.com/content/v1/5bc8ccef7fdcb8803c6cb8bd/1591733823093-YRKHI2RYFMG2917LIH19/image-asset.jpeg Women in Global Health - Remote User Research Alma Major conducted eight interviews with participants around the world, including representation from Nigeria, Uganda, Germany, Chile, Columbia, and the United States. https://images.squarespace-cdn.com/content/v1/5bc8ccef7fdcb8803c6cb8bd/1591733889544-LXSEI53H8G0X7YY61AV0/Screen+Shot+2020-03-23+at+6.00.58+PM.png Women in Global Health - Analysis and Synthesis We then used Mural, a wonderful software tool for synthesizing user research to code the qualitative research to identify key themes and user needs. https://www.almamajor.com/case-studies daily 0.75 2025-08-11 https://images.squarespace-cdn.com/content/v1/5bc8ccef7fdcb8803c6cb8bd/8313f036-498b-49ec-9606-708f078a997a/gates-logo-bw.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bc8ccef7fdcb8803c6cb8bd/1606245960779-5SUJBWCMCU3S2DUMYANQ/2.png Case Studies https://images.squarespace-cdn.com/content/v1/5bc8ccef7fdcb8803c6cb8bd/1606245786915-ZVLBDCLD6AE737TBWARI/1.png Case Studies https://images.squarespace-cdn.com/content/v1/5bc8ccef7fdcb8803c6cb8bd/1606245938538-LWE3ELTH6WHJYXXV6H3A/image-asset.png Case Studies https://images.squarespace-cdn.com/content/v1/5bc8ccef7fdcb8803c6cb8bd/8313f036-498b-49ec-9606-708f078a997a/gates-logo-bw.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bc8ccef7fdcb8803c6cb8bd/1606245960779-5SUJBWCMCU3S2DUMYANQ/2.png Case Studies https://images.squarespace-cdn.com/content/v1/5bc8ccef7fdcb8803c6cb8bd/1606245786915-ZVLBDCLD6AE737TBWARI/1.png Case Studies https://images.squarespace-cdn.com/content/v1/5bc8ccef7fdcb8803c6cb8bd/1606245938538-LWE3ELTH6WHJYXXV6H3A/image-asset.png Case Studies https://www.almamajor.com/case-studies/one-planet-life daily 0.75 2024-12-30 https://images.squarespace-cdn.com/content/v1/5bc8ccef7fdcb8803c6cb8bd/23c820d8-5cb1-4499-b3ae-edd30156d514/One-Planet-Life-App-Screens.png One Planet Life https://images.squarespace-cdn.com/content/v1/5bc8ccef7fdcb8803c6cb8bd/77d00fc5-a607-4a65-9e9b-c41fb447175c/Enterprise-App-Screen-Duo-1.png One Planet Life https://images.squarespace-cdn.com/content/v1/5bc8ccef7fdcb8803c6cb8bd/bb602f84-83f8-4b79-bd56-95085c99f522/Live-Sustainably-with-the-OPL-App-1080-x-540-px-2.jpg One Planet Life https://images.squarespace-cdn.com/content/v1/5bc8ccef7fdcb8803c6cb8bd/23c820d8-5cb1-4499-b3ae-edd30156d514/One-Planet-Life-App-Screens.png One Planet Life https://images.squarespace-cdn.com/content/v1/5bc8ccef7fdcb8803c6cb8bd/77d00fc5-a607-4a65-9e9b-c41fb447175c/Enterprise-App-Screen-Duo-1.png One Planet Life https://images.squarespace-cdn.com/content/v1/5bc8ccef7fdcb8803c6cb8bd/bb602f84-83f8-4b79-bd56-95085c99f522/Live-Sustainably-with-the-OPL-App-1080-x-540-px-2.jpg One Planet Life https://www.almamajor.com/case-studies/ngo-aid-map daily 0.75 2024-12-30 https://images.squarespace-cdn.com/content/v1/5bc8ccef7fdcb8803c6cb8bd/074a6d78-acdc-4db1-a21f-d69377f678ed/NGO-Aid-Map-main-1024x549.png NGO Aid Map - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bc8ccef7fdcb8803c6cb8bd/061499b5-b8cf-4d54-883b-b261d7533a43/Screenshot+2024-12-30+at+1.41.56+PM.png NGO Aid Map https://images.squarespace-cdn.com/content/v1/5bc8ccef7fdcb8803c6cb8bd/1b6750ce-f828-4419-8f2f-b8e28de6caef/NGO-Aid-Map-Old-v-NewArtboard-1-1024x1406.png NGO Aid Map https://images.squarespace-cdn.com/content/v1/5bc8ccef7fdcb8803c6cb8bd/7ff1e2cd-e29f-48b8-89b2-80e739b31267/wireframe.png NGO Aid Map - Early UX/UI Wireframe created in Figma in partnership with InterAction and Taoti design teams. https://images.squarespace-cdn.com/content/v1/5bc8ccef7fdcb8803c6cb8bd/49247ad4-9e53-415d-aa56-cabdeb3ccf34/NGO-Aid-Map-Updates-1024x670.png NGO Aid Map - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bc8ccef7fdcb8803c6cb8bd/074a6d78-acdc-4db1-a21f-d69377f678ed/NGO-Aid-Map-main-1024x549.png NGO Aid Map - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bc8ccef7fdcb8803c6cb8bd/061499b5-b8cf-4d54-883b-b261d7533a43/Screenshot+2024-12-30+at+1.41.56+PM.png NGO Aid Map https://images.squarespace-cdn.com/content/v1/5bc8ccef7fdcb8803c6cb8bd/1b6750ce-f828-4419-8f2f-b8e28de6caef/NGO-Aid-Map-Old-v-NewArtboard-1-1024x1406.png NGO Aid Map https://images.squarespace-cdn.com/content/v1/5bc8ccef7fdcb8803c6cb8bd/7ff1e2cd-e29f-48b8-89b2-80e739b31267/wireframe.png NGO Aid Map - Early UX/UI Wireframe created in Figma in partnership with InterAction and Taoti design teams. https://images.squarespace-cdn.com/content/v1/5bc8ccef7fdcb8803c6cb8bd/49247ad4-9e53-415d-aa56-cabdeb3ccf34/NGO-Aid-Map-Updates-1024x670.png NGO Aid Map - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.almamajor.com/gates-foundation-gender-marker daily 0.75 2024-12-30 https://images.squarespace-cdn.com/content/v1/5bc8ccef7fdcb8803c6cb8bd/71b9dbba-5de3-4968-861f-74c00518958e/gender-integration-marker-cover-1.png Gates Foundation Gender Marker https://images.squarespace-cdn.com/content/v1/5bc8ccef7fdcb8803c6cb8bd/952cbb76-89b9-40dc-abef-698ab682372f/qual-design-research.jpg Gates Foundation Gender Marker https://images.squarespace-cdn.com/content/v1/5bc8ccef7fdcb8803c6cb8bd/d7126282-db4c-4d23-bb39-09410da0f2d3/Screenshot+2024-12-30+at+2.42.11+PM.png Gates Foundation Gender Marker https://images.squarespace-cdn.com/content/v1/5bc8ccef7fdcb8803c6cb8bd/71b9dbba-5de3-4968-861f-74c00518958e/gender-integration-marker-cover-1.png Gates Foundation Gender Marker https://images.squarespace-cdn.com/content/v1/5bc8ccef7fdcb8803c6cb8bd/952cbb76-89b9-40dc-abef-698ab682372f/qual-design-research.jpg Gates Foundation Gender Marker https://images.squarespace-cdn.com/content/v1/5bc8ccef7fdcb8803c6cb8bd/d7126282-db4c-4d23-bb39-09410da0f2d3/Screenshot+2024-12-30+at+2.42.11+PM.png Gates Foundation Gender Marker https://images.squarespace-cdn.com/content/v1/5bc8ccef7fdcb8803c6cb8bd/1735588304170-ZPCDNN1Z54I31HRZ4KCQ/Screenshot+2024-12-30+at+2.38.31+PM.png Gates Foundation Gender Marker https://images.squarespace-cdn.com/content/v1/5bc8ccef7fdcb8803c6cb8bd/1735588306682-HJWALR9EXCJVK1SUNCEJ/Screenshot+2024-12-30+at+2.39.02+PM.png Gates Foundation Gender Marker https://images.squarespace-cdn.com/content/v1/5bc8ccef7fdcb8803c6cb8bd/1735588306462-8QW9QWXB1RUZMFNHRGA4/Screenshot+2024-12-30+at+2.39.13+PM.png Gates Foundation Gender Marker https://images.squarespace-cdn.com/content/v1/5bc8ccef7fdcb8803c6cb8bd/1735588305880-ADCSLCXY894GSSEKH1YY/Screenshot+2024-12-30+at+2.39.29+PM.png Gates Foundation Gender Marker https://images.squarespace-cdn.com/content/v1/5bc8ccef7fdcb8803c6cb8bd/1735588305615-HMFCLLVGC6G2KG6GU2J1/Screenshot+2024-12-30+at+2.39.42+PM.png Gates Foundation Gender Marker https://images.squarespace-cdn.com/content/v1/5bc8ccef7fdcb8803c6cb8bd/1735588305113-3TFAGGHCQ6YQLU5AC5ZU/Screenshot+2024-12-30+at+2.39.49+PM.png Gates Foundation Gender Marker https://images.squarespace-cdn.com/content/v1/5bc8ccef7fdcb8803c6cb8bd/1735588304781-FQSD2MVHRAY2ELAWHUOC/Screenshot+2024-12-30+at+2.40.01+PM.png Gates Foundation Gender Marker https://images.squarespace-cdn.com/content/v1/5bc8ccef7fdcb8803c6cb8bd/1735588304008-NC3Q902GZSANGYDBA2D7/Screenshot+2024-12-30+at+2.40.09+PM.png Gates Foundation Gender Marker https://www.almamajor.com/fairsight daily 0.75 2026-01-12 https://www.almamajor.com/home daily 1.0 2026-03-11 https://images.squarespace-cdn.com/content/v1/5bc8ccef7fdcb8803c6cb8bd/32cc7f2d-0fae-489b-8bbd-90755e67f610/client-list.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bc8ccef7fdcb8803c6cb8bd/1572981271254-H80WYKAD2JHR9DEQ55V3/robson-square.png Home - Problems we help solve Organizations come to us when they need: To understand stakeholder behavior To understand behavior before new technologies or systems are designed To translate new or existing research into strategy A human-centered lens to conceptualize or build complex systems or projects Learn more about our services > https://images.squarespace-cdn.com/content/v1/5bc8ccef7fdcb8803c6cb8bd/1572981495433-J656E9JE9MLGP1F5MTPY/meg-kemp-blue.png Home - Who we are Alma Major was founded in 2019 with a desire to help shape a world where creative power is distributed more fairly. We are a behavioral insight studio led by Meg Kemp, working with a network of trusted specialists depending on project scope. Drawing on behavioral science, design strategy, and human factors, we help organizations: uncover the real drivers behind user and stakeholder decisions identify hidden risks in products, policies, and systems design strategies that align technology, incentives, and human behavior The result is clearer decisions, more resilient systems, and solutions that work. Learn more about our mission > https://www.almamajor.com/clients daily 0.75 2025-11-17 https://images.squarespace-cdn.com/content/v1/5bc8ccef7fdcb8803c6cb8bd/1754665935693-FX0OJPPMMZP6WT8TIEXC/gates-logo-bw-1.png Clients https://images.squarespace-cdn.com/content/v1/5bc8ccef7fdcb8803c6cb8bd/1754666944735-XGI7ORGYFJRCFDXRHUZ9/hp-color.png Clients https://images.squarespace-cdn.com/content/v1/5bc8ccef7fdcb8803c6cb8bd/1754666969770-QOK91AI8I1WCPWNDMRV1/interaction-color.png Clients https://www.almamajor.com/fairsight/fairsight-comparison-table daily 0.75 2026-01-06 https://www.almamajor.com/fairsight-lite daily 0.75 2026-01-08